Our Process:
Empathize
Nerok spent 18 month interviewing consumers and dealers to fully understand what the spa consumer was experiencing. Nerok"s lift design was not based on any preconceived ideas in engineering or design, but rather was based on what the consumer experienced when using the spa. All they wanted was to not have to lift the cover. That is all they wanted.
Define
The consumer defined the need, dealers designed lift. Dealer were at the front line of the problem identification. They hear the complaints and knew the obstacles.
Ideate
We looked for simple existing technologies from other industries and found the simplest idea right in front of our noses. A garage door opener. Why not, it already does the same job in the garage.
Prototype
We had to find a way of making this device lift and fold a cover and after 100"s of prototypes we found a simple way to make it work. We reversed the process.
Test
Nerok tested and refined the lift for 5 complete seasons at 9,000 feet in the mountains of Colorado.
Our Process:
Empathize
Nerok spent 18 month interviewing consumers and dealers to fully understand what the spa consumer was experiencing. Nerok"s lift design was not based on any preconceived ideas in engineering or design, but rather was based on what the consumer experienced when using the spa. All they wanted was to not have to lift the cover. That is all they wanted.
Define
The consumer defined the need, dealers designed lift. Dealer were at the front line of the problem identification. They hear the complaints and knew the obstacles.
Ideate
We looked for simple existing technologies from other industries and found the simplest idea right in front of our noses. A garage door opener. Why not, it already does the same job in the garage.
Prototype
We had to find a way of making this device lift and fold a cover and after 100"s of prototypes we found a simple way to make it work. We reversed the process.
Test
Nerok tested and refined the lift for 5 complete seasons at 9000 feet in the mountains of Colorado.
The True Automated Lift™ market research formed the focus of our design strategy that the solution must be simple, reliable, and unobtrusive.
The True Automated Lift™ debuted at the International Pool and Spa Trade Show in Las Vegas. Spa dealers made the same repeated observations: “I have customers that would not hesitate to buy that." "We know there is a problem we just do not have a solution, this is it." The leading industry magazine Pool and Spa News has stated, “The automatic spa cover business might be an infant, but it has the opportunity to grow quickly." This is a market segment that is perceived as being a truly emerging and unexploited segment within the spa industry. Also forcing the issue is The American Disability Act requiring automated access on all public pools and spas.